About

I've always been curious about how things work. Not just the surface. The mechanics, the decisions, the systems that make something succeed or fail. That curiosity drives most of what I do.

Marketing, sales, systems, and growth are where ideas meet reality. You learn what resonates, what scales, what falls flat. I like figuring that out.

I build websites, brands, and tools as a way to learn, not as a hobby. Every project teaches something: how to structure information, how to connect with people, how to turn an idea into something usable.

Creating energizes me more than consuming. Most of my free time goes to learning, experimenting, or building. Less hustle, more staying engaged with what actually interests me.

I'm based in McKinney, Texas. I split time between building, writing, and capturing the details around me. If that resonates, I'd enjoy hearing from you.