Side projects where I'm learning, experimenting, and building things that work. It's how I spend some nights and weekends.
SEO & Local Marketing
I ran experiments to see how local search rankings actually work. I tested page optimization, schema markup, and content structure. Not to game the system, just to learn what moves the needle.
I built and optimized several sites aimed at local search, tracked how rankings shifted, and wrote down what worked. Consistency and structure beat quick tricks. Clear content with solid structure tends to win over time.
Content & Marketing
A buddy of mine and I work on content, email, and marketing strategy for a brand in the budgeting space. The goal was learning: how to say things in simple language, adjust tone so it felt like a real conversation, and write copy that was clear and direct.
We had to think through strategy and messaging from scratch. What to say, to whom, when. The biggest takeaway was how much discipline it takes to keep things simple. The harder skill is stripping words away until what's left is easy to understand and act on.
Design & Brand
I've designed and built multiple sites and brand concepts to explore how design communicates. Each project was a chance to try different typography, color, and layout.
Restraint is underrated. The best work usually comes from saying no. Fewer fonts, fewer colors, more white space. I like minimal layouts that feel confident and let content lead.