Why systems matter more than goals
Goals give direction. Systems determine whether you get there. Habits and processes that compound usually beat chasing a single milestone.
Writing
Notes on marketing, systems, leadership, and learning. Updated when I have something worth saying.
Learning in public and building in private
Sometimes you share what you're learning. Sometimes you work quietly. Knowing which is which keeps you focused and still part of the conversation.
What makes marketing feel human
The best marketing doesn't feel like marketing. It feels like a real conversation. Respectful of people's time, focused on value, not manipulation.
The joy of small experiments
You don't need a grand plan to learn. Try one thing, see what happens, adjust. Small experiments add up to real understanding.